Website Development Trends to Note

22 February 2015 | Web Development

In any aspect of life, there are trends you’ll want to take note of, or you’ll notice they’re there, at least. However, a few months later, or several years later down the line, they’ve disappeared. Several others may stay longer, or become part of the accepted norm.

Website development Bahrain is no exception; however, it isn’t enough to simply take note of trends. You’ll want to make sure that you’re not just jumping on a bandwagon if you do apply the trend to your own website, otherwise, you won’t stand out from the crowd, and any marketing campaign won’t be as successful as you’d like. How do you ensure then, that you don’t fall behind, but still are unique enough that your audience will notice your site?

Whether you’re working with a web design company Bahrain, or working with an in-house team, here are several trends that you’ll definitely want to consider for your firm’s website.

1. Going minimalistic. Flashy elements are a thing of the past, and would end up in people disregarding your site for something that looks more current. Simplicity is the key in most website development Bahrain these days, as far as overall design is concerned.

Ghost buttons, for example, are simply rectangles outlined in white so they stand out against the background whose color they mimic (since they’re transparent). However, they change color once the mouse cursor hovers above it. Their simple design means they can be integrated into the layout quite well, even if a photo is used in the background.

2. Responsive layout. It isn’t just the layout, actually, but the website itself that needs to be responsive. This helps ensure that it will still render reasonably well when viewed on a mobile platform, and let’s face it – the number of people browsing the web on a mobile device is growing, so this trend is practically a no-brainer.

3. Interactive storytelling. There seems to be no sign of people wanting businesses to not tell better stories about themselves in order to connect with clients, and this is usually good advice. However, you might feel a lot of pressure, as a result. Using a multimedia approach to do so will go a long way towards interactive storytelling.

Even as simple an action as scrolling down on the page would get the ball rolling, ideally. From there, the visitor would just need to move their mouse over a thumbnail to see a photo with overlaid text answering a particular question. Or they choose to play an embedded short video. The good news is, you don’t need a large design budget to accomplish this.

4. Blank header backgrounds. Many companies have picked up on using background images in their headers, right behind the large-font text. You can make your site stand out by doing the exact opposite – keep the large text, but drop the background image. Try using a background in the main section of the page instead of in the header, and see where this contrast takes you.