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3 Keys to Effective Website Development Qatar for Online Marketing
04 February 2015 | Web Development
Online marketing campaigns are rapidly becoming the norm these days, if they aren’t already. If a campaign were to be shown in some way, it would be a wheel, with all the ‘spokes’ – ad boosting, Facebook posts, tweets on Twitter, and so on – connected at the hub. But what would be at this center? It would, in fact, be the company website. After all, that’s where people would go to find out more about the company, since social media platforms and the like wouldn’t have as much information.
That’s why web development Qatar is important; it helps to ensure the overall look and feel of the website matches what the company is aiming for, and to get the message across in a way that’s clear and easily understood.
So whether you’re working with a firm or self-employed, you need a website that is apt for your purpose and services, and that can serve as a headquarters of sorts for all online activities. It isn’t enough to just have lower rates, better products, or a wider range of services. What you need is actually a site that can get you the right traffic, and therefore higher conversion rates – all the while proving your credibility.
Here are several ways to keep in mind, then, as far as website development Qatar is concerned, to help you achieve the items mentioned above.
1. Know the market. Without knowing whom you’re selling to, or your target audience, you can’t tailor your marketing to make sure you reach them. Nor can you make sure the website caters to their needs or reflect what they find important. A website targeted towards, say, teens, won’t be as effective if the overall design was too stiff and formal; they’ll be more drawn towards one that’s more casual in look and feel.
2. Use intuitive navigation. In web development Qatar, it’s the norm to put important links in the main menu that’s usually found at the top of the page. If there’s a sidebar, the links contained within usually lead to information that’s still good to know, but they aren’t the point of the whole website. Switching the placement of either one would make your site difficult to navigate around, and people might leave out of frustration.
Of course, you don’t want that to happen, so even if you want your site to stand out, you’ll want to resist the urge to use anything but simple and intuitive navigation.
3. Have one design. One main design across all the pages your website has is enough. There’s no need for the colors and themes to be different each time a visitor clicks over to a new section or page. A confused prospect is less likely to be converted – and users will be confused if one page has a marine-inspired theme and the next one has a floral one.
Instead, again, use a single theme, with colors that reflect your corporate colors – the ones used for the uniform, if you have one, or in the logo. Either way, this coherence in design will help people remember your company easily.