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Successful Logo Design
07 December 2015 | Web Design
Logo design is more than merely coming up with something that looks pretty; there are many things that have to be considered and implemented in order for a logo to make sense, catch the attention of an ideal audience, and set it apart. Today’s post is for designers and non-designers alike. It’s for all of you who own a business, maintain a blog, or are working on a personal brand. And it’s for anyone who’s curious about why their favorite logos make sense.
Designing a logo can be hard work. Putting your all into the design is a must, if you want to have a logo that is above par. Here are some important do’s and don’ts that need to be considered when designing your company logo and corporate identity
The Do’s of logo design
It’s helpful to have variety and versatility when you’re creating a logo for a business or blog. The logo will most likely be used in a number of different places, whether it’s in the header of a website or the back of a business card. Consider what your logo will look like on colored backgrounds or on top of photos, and account for that by creating different color variations. Be sure to maintain the same consistency and proportions throughout all variations
Choose fonts wisely
Each font has a distinct character. Some are strong, bold, and solid while others are whimsical and imperfect. The fonts you choose for your logo can play a large part in how your brand is received by your audience; first impressions are crucial.
Strive for something different
You have a great opportunity to set your business/brand/self apart by creating a one-of-a-kind logo. It’s easy to be inspired by what’s already been done before, but strive for a logo that’s different and distinct.
The Great Catering Company has a distinct, memorable brand with their colorful splashes of color. They didn’t rely on what had already been done before, and it results in a one-of-a-kind brand.
Keep it simple
Efforts to create something original and creative can often result in making things more complicated than they need to be. The best logos are simple. This doesn’t mean that the designers behind them sacrificed creativity, but they didn’t add a million bells and whistles, either. A common design rule of thumb is to highlight one feature in a logo. Just one. Keep it simple.
Pay attention to spacing, composition, and negative space
Some of the best logos out there just seem to “fit” because the designer has paid attention to the entire space, not just the images and text. Consider ways to use spacing, composition, and negative space to your advantage. Use a grid to make sure that the spacing is consistent and subject matter is proportional.
The Don’t s in logo design
- Never suddenly or randomly change your logo from a vertical or horizontal angle. Keep your logo consistent andconstantly the same.
- The logo should always sit on a solid colour or white background. Don’t place the logo on a patterned, image or textured background.
- Avoid making your font choices too decorative and fancy. They should be readable and clear no matter how you resize them.
- Don’t use shadows and stretching effects on your logos, because they won’t look nice when resized and viewed on different surfaces and screens.
- Stay away from clipart entirely. However, bring an example to Ataga and we will help to modify, improve and make it original.
- Don’t add too much details. Strong logos aren’t complicated; they focus on one key feature. The more you add onto the design of your logo, the higher the chance is that it will be confusing for your audience.
- Do not imitate others. Not only is this plagiarism, but it can be detrimental to your brand. One of the largest benefits of branding is the ability to set yourself, your business, or your blog apart from everything else that’s already out there. By imitating someone else’s logo, you’re stealing their creativity and robbing yourself of yours.
- A good rule of thumb is to keep the fonts to two. The use of several fonts has the potential to result in a logo that isn’t cohesive.