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Moving Past the Corporate Video Dubai: 3 Ways to Better Corporate Identity Design
02 February 2015 | Web Design
Corporate identity, at its heart, is how a business or firm is seen by the public, its employees, and its investors. Usually, it arises in answer to questions such as “what do we aim for?” and the like. Primarily the task of the communications department with big firms, it may fall to the proprietor, owner, or general manager of a smaller-sized establishment.
Regardless of the size of the business, though, corporate identity comprises 3 parts – company behaviour, corporate design, and corporate communications. This last is all interactions with the public, from information distribution, customer service, and so on. Even a corporate video Dubai made with the intention of promoting the company would fall under this.
Even with excellent communications, however, it can still be hard to get the company recognized to the extent that you’d like. In a world where everything is more and more connected, the difficulties encountered in traditional marketing increase once you go online. You often have a global audience via the Internet, your efforts may not bring you the returns you would have wanted – at least, without effective corporate identity design Dubai.
So what can you do to make sure your firm stands out, in a time where potential consumers are bombarded with visuals and information everywhere they go?
1. Keep the logo simple. Even if the logo isn’t the end-all, be-all of your corporate identity, it is, ideally, a symbol of your message, promise, and ideals. The Apple logo, for instance, has become a status symbol, and it’s simply an apple with a bite taken out of it. The logo for “I Love New York” is made up of three letters and heart, and it’s definitely recognizable.
The simplicity makes sure of two things. First, it helps ensure that consumers will see it and instantly remember whose logo it is, or what it stands for. Second, simpler logos simply render better across a variety of mediums, from letterheads to billboards to ballpoint pens.
2. Be color-wise. There are literally hundreds of colors you can choose from, but that doesn’t mean you should use all of them in your design – or in your company uniforms, if you have them. Once you’ve chosen your color palette, you need to stick with it.
If your ecommerce website Dubai, logo, uniform, and letterheads have different palettes, the people you’re marketing to will be confused, and will probably think you’re separate companies. That, obviously, isn’t the result you’re aiming for. So choose colors wisely, and be consistent with them.
3. Be relevant. If no one understands your company, or they have difficulty understanding the message you’re trying to send, then you may have a problem on your hands. Logos and other parts of your marketing campaign – not to mention your corporate identity as a whole – will be useless if you have to keep telling people over and over who you are.
At the end of the day, your customers should be able to do the marketing for you, telling people in their social circle about how important your products or services are, and how you fulfill a certain need.