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In this digital age, more and more companies are adding online marketing to their own campaigns, and expanding online at the same time. With the growing role of the Internet in many people’s lives, it isn’t a shock to learn that web development Egypt is an integral part of the whole process.

Your firm’s website is essentially the hub of all your online marketing endeavors, usually to provide information that current and prospective clients are looking for. At the same time, not only is it meant to entice new customers, but as much as possible retain those you already have.

There are templates available, of course, but if you really want your firm’s website to stand out, you may want to hire the services of a web designer Egypt to help handle the bulk of the work. It can be tempting, once you’ve hired someone to assist you, to add elements guaranteed to make your site noticeable. However, you might be surprised to learn these same elements can have the opposite effect.

The good news is, you don’t need to be an expert in web design Egypt to know what works and what doesn’t. Here are a few examples.

1. Readable font. If you’ve come across a website where you could barely read the text on a page – maybe it was too small, or the color blended with background – you already know why this is important. Not everyone has the patience to try and decipher the content, so make sure the fonts are simple and clean, so that your users don’t click the ‘back’ button out of frustration.

2. Overstimulation. If you have information coming at you from all directions, it can often make you retreat out of desperation and confusion. Keep that from happening with your clients with text that is broken up into readable chunks – not one long, intimidating wall of letters.

The same can be said for photos and videos. Use only what you need, and don’t set videos to play automatically; your visitors should be able to choose whether or not they want to view it.

3. Simple navigation. Just like excess stimulation isn’t good, neither is an overly complicated menu. Your users should be able to find what they’re looking for fairly easily. Otherwise, they could, again, just close the page out of frustration. This can be bad for conversion if the majority of your visitors were prospective clients.

4. Pleasing palette. If you haven’t done so already, choose colors that complement your company logo or mirror it, not clash with it. Effective websites are usually easy on the eyes – meaning colors aren’t extremely saturated or overly bright, but just right. Try to see how it appears on other monitors, since some tend to be more vibrant in comparison, or brighter overall.

5. Accessible contact information. One way to go about this is to put such information in the header, or link to a ‘Contact Us’ page in your main menu. Providing several avenues of communication is also a good idea, so your clients know that you’re definitely open to hearing from them.