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12 March 2015 | Web Design
When someone starts a business, they automatically expect competition – because having no competition is practically unheard of in the world of business, after all. In a local setting, perhaps, you’ll have less competition, especially if you fill a need that no one has yet been able to. However, when you go online and expand your market to a global one, the number of rivals grows almost exponentially.
You’ve likely been there before – you visit a website to try and find out about a firm, or at least that firm’s services. After only a few minutes, you leave, perhaps because the layout was confusing, or the pages would take too long to load. Whatever the problem was, it usually would have something to do with web development Dubai.
So what if your website isn’t just to serve as an information hub for your firm’s products, but as your online storefront? Ecommerce website development Dubai is mostly the same as development for other kinds of sites. However, unlike with physical storefront, a wider product range, their uniqueness, or even lower rates won’t have as much of an impact when brought into an online setting.
Instead, how much someone likes your website is typically the biggest deciding factor whenever a prospective client clicks over to it. So there are some things to keep in mind that are still important with sites that don’t focus on ecommerce, but can become either the deal make – or deal breaker – of an ecommerce website.
1. Quick navigation. It isn’t just the layout of the menu, but how easily people can find their way around your site, in general. Web developers Dubai usually remember to put main menu links at the top of the page, just under the header. If you want to stand out and move the menu somewhere else, make sure to discuss your options with the designer or developer. They’re sure to know where to put it so it’s still as effective and won’t be overlooked.
Including a search bar to help people quickly find what they want is also a good idea.
2. Visible cart. In online shopping, users will want to be able to quickly add items to their shopping cart, so if they have to hunt high and low for it without much success, then they’re more likely to leave out of frustration. You’ll want the shopping cart icon easily spotted, without it overwhelming other design elements on the page.
Another thing to take note of is how people can see that they’ve already added items to the cart, and the quantity. You want to make the experience as smooth as possible for them, and this means not making them manually keep track of their shopping.
3. Easy sign ups. Registration usually is offered to help make the next visits – and purchases – easier on the client. You can choose to have users sign up before anything else, or have them do so after their first purchase. This second option is usually a better way to get more conversions, since you’re not forcing visitors to add their name to your list of clients.
However you go about it, your web developer or designer should be able to help make sure the sign-up button is visible on all pages.