Social Media Is All Famous In Middle East: How To Leverage It To Your Business?

12 April 2016 | Social Media

Nowadays, social media has more to offer because it is ubiquitous especially in Middle East. In a recent survey conducted by Northwestern University in Qatar, approximately 93% of individuals send direct messages while 84% check e-mail at all. This statistical figures simply proves that the interaction of people are mostly done through social media platforms including Facebook, Twitter and Instagram.


For last year, Facebook dominated all these social media platforms gaining 83% of popularity, while Twitter has 40% and Instagram has 28%. These Nationals from Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia and UAE clearly suggest that Social Media is the best tool for businesses, especially for direct messages.

If you are now intrigued by the influence of social media to your prospective clients, they you should try to brand your business through it. These tips will help you along the way.

Right social media for direct messaging

social media in UAE

Giving some time to evaluate the right social media platform for your business leaves a positive outcome along the way. Since we’ve figured out that direct messaging is preferred in Middle East rather than emails, it is just right to know where to start leveraging your efforts.

  • Facebook

Facebook gains 83% of popularity among Middle East Nationals. With that huge popularity, you can gain assurance that this platform will ultimately benefit your business. Facebook not only allows you to send direct messages to prospective clients but also allows you to advertise your products and services to their 1.55 billion worldwide users.

  • WhatsApp

WhatsApp is the next popular social media and messaging tool used in the region. There are approximately 77% of Nationals who deliberately use this app and are fairly satisfied with its services.

  • YouTube

Who in the world can forget the largest video sharing site, YouTube? It is tagged as the 3rd most popular social media platform in Middle East, favored by 54% of Nationals.

  • Viber

Viber gains a total of 40% popularity and is considered as 4th rank among the top 5 most popular social media platform for direct messaging in Middle East.

  • Twitter

Twitter bags the last spot but it is definitely not the least. It has 40% of popularity among Nationals but it has 320 million users worldwide.

Consistency with Imagery

Your chosen social media account will require you to have a consistent imagery. This way, you can assure that your brand is easily recognizable. Take into account some inspiration from industry leaders.

Content is King

“Content is King” – that statement is definitely true to all social media sites and should be applied rightfully to attain the needed brand recognition. Take note that no one likes to waste their time browsing nonsense social media account. A shareable content is bursting with useful valuable ideas. It should also need to support the brand image of your company and should uphold great relevance to your brand. The visibility of the content should also be given with utmost importance and visual content should be properly incorporated.

Social media marketing is definitely the kind of strategy every business owner should venture. The steps mentioned above will help you gain more positive outcome with your business the least time possible.