- Domains and Hosting
- Online Marketing
- Search Engine Optimization(SEO)
- Social Media
- Video Marketing
- Web Design
- Web Development
Most Viewed Blogs
How to Design a Company Logo
16 Dec 2015
Dubai Web Design: Building a Responsive Site
27 Aug 2015
Web Designing Dubai: How To Present Substance In The Most ideal Way Imaginable
26 Aug 2015
Changes in Social Media This 2016
07 Jan 2016
Best Site Outlines: A Short Manual for Enhancing Your Site’s Design According to SEO Dubai
24 Aug 2015
10 Ways on How to Improve Online Marketing Efforts
22 Oct 2015
3 Ultimate Web Design Tips
19 Jun 2015
Building An Effective Website Design as per Internet Marketing Service
08 Aug 2015
How to Design your Business Logo
06 Jan 2016
Helpful Steps on Creating a Successful Website
15 Jan 2016
Leveraging your business with social media
11 November 2015 | Social Media
There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:
Gain insight into a community of interest –You can run all the customer surveys you want, but some of the most interesting and progressive market research can be found within the social communities where your customers interact, share information and make recommendations. Tapping into the streams of dialog is a great start to engagement and social participation with your brand.
Build brand visibility and authority – You’ve heard it before, “Conversations are happening online about your brand, with or without you.” You might as well participate and do so in a way that pays close attention to the interests and needs of your customers – providing them with information and interactionsinteractions that further support your brand.
Influence and promotion of products/services – Providing information to educate customers about your products in the formats and media types they prefer can go a long way towards building the kind of buzz that results in new business. By promotion, I mean advertising on social media sites.
Link building for traffic and SEO – Creating linkbait and promoting it to social media news and bookmarking sites can attract a slew of links from bloggers that read them. However, sustaining high levels of promotion to the same site or with the same user accounts will quickly be outed as social media spam. Creating value for the community is not the only rule, creating value and behaving according to formal and unwritten rules is what sustains social media sourced link building.
Drive traffic for ad revenue models – Becoming a power user of several social communities involves consistently contributing quality content, rewarding those who vote positively on that content as well as growing a large base followers. That base of like-minded connections can serve as an effective distribution channel for unique and interesting content which drives traffic to ad supported blogs that host the content. The linkbait suggestion above not only attracts links, but also attracts traffic. However, many ad supported sites report that traffic from social media sites is notorious for not clicking on ads. It’s the bloggers that write about linkbait content first viewed on social media sites that drive the kind of traffic which results in ad clickthrough
The mechanisms for putting these strategies into action vary depending on the resources and time allocations a company can make on its own, or when working with an agency. In fact, it is most often due to internal resource constraints that companies outsource social media strategy and tactics in the first place.
Type in “social media marketing” into Google and you’ll get about as many search results (23 million) as there are social media tactics being promoted. As with any type of marketing, social media promotions center around matching content with interested audiences as well as stimulating conversation and buzz. Content can be created from scratch, mashed up or you can “borrow to build” by piggybacking on someone else’s social media success. The key is to listen and participate.