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Ultimate Guide to Keyword Research
11 January 2016 | Search Engine Optimization(SEO)
It seems pretty easy to type in a specific keyword. But did you know that website owners are banging their heads just to be on the top list? Website owners should not just worry about getting high visitors in their site, rather, they are more focused on getting the right visitors that will actually support their products and services.
Here is the ultimate guide to keyword research that you certainly need to follow.
1. List relevant topics
When it comes to generic buckets, think of the topics you desire most and rank them accordingly. 5-10 topics makes a good start. Make sure it will benefit your business and will offer help later on when you search for a more specific keywords. For bloggers, be precise on the topic you frequently use and topics which can be used for sales conversations.
If you are selling something in your website, put yourself in your buyer’s shoes. Think of topics that will grab the attention of the audience interested in the service or product you are offering.
2. Focus on desired keywords
After successfully sorting your bucket with related topics, you now need to fill those buckets with your desired keywords. Search Engine Results Page (SERP) will be your next target. Think of your customers looking for those topics as a starting point.
You should not think that this step is the final one because you will still need to narrow the results later on. This step is intended on collecting possible phrases that your potential customers might search.
If you find it collecting a bunch of possible keyword phrases time-consuming, you can opt for those keywords that your website is searched on. To do this, use Google Analytics to view the traffic sources of your website. The keywords that people use to go to your website will provide a lot of help in enhancing your bucket list of keywords. Repeat this topic for as many times as you want.
3. Look for related terms
Researching for some relevant search terms is a good start to fill up your bucket list of keywords. If you’re someone who’s struggling for keywords people might use for a specific topic, you can search google with related terms. Type your keyword phrase and you’ll see at the bottom of the search result some suggestion that could possibly help you out.
4. Check for long-tail keywords and head terms
Just a quick info about head terms and long-tail keywords. Head terms are more generic keywords while long-tail keywords are three or more words. To make it simpler to understand, people searching for head terms are probably looking at random stuffs while people looking for long-tail keywords are presumably more interested in your product or service because they are really looking for it. Though it’s quite understandable that head terms gather more search volume compared to long-tail keywords.
If you’re having trouble what type of keyword to use, you should mix head terms with long-tail keywords. That way, you can gather as much audience, who’s really interested in your website.
5. Analyze the ranking of your keywords by comparing it with your competitors
Don’t imitate what your competitors do. If they are using a certain keyword, it doesn’t mean that you also need to use it. You need to understand that weighing the right keyword for your website is definitely the best thing you can do. Evaluate the ranking of keywords used by your competitors, it will surely provide you great help. Also, you shouldn’t underestimate the keywords that your competitors ignore since that could be your chance to have your very own market shares.
You must also maintain a regular balance of difficult terms and the realistic one, since it will help you maintain the balance of long tail and head term keywords. Just in case you don’t know how see the keywords your competitors are using, you can run free reports through using SEMrush.
6. Be specific and use Google AdWords Keyword Planner
Narrowing your list of keywords will be the ultimate step. You can use a lot of software like Keywords App, Google AdWords Keyword Planner and Google Trends.