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04 August 2015 | Search Engine Optimization(SEO)
Whether it is short-term or long-term, ranking a website isn’t a linear world where there is only one way. Search engine optimization is not like that, there are many things that underlies it, many factors, many variables and imposing a single technique which is a “one all” pill for universal SERP ranking is looking at the picture limitedly.
Any expert SEO company will tell you that behind all those SEO techniques and tactics are some basic, no-nonsense approaches in making any website look good on the eyes of Google.
Here are some of those techniques for your perusal:
Build a website that’s not only search engine ready, it should also appeal to your target audience intrinsically.
Start your way from the very basic: the website. In any case a website should present how a brand needs and wants to be perceived by the masses. There are things that you can do in order to have a really good website:
1. Create a dynamic homepage. Homepages are the landing pages of the users once they get to your website. A good homepage indicates how, what, where and when the company started, how it wants to serve its target audience and the products or services that it offers. A good homepage is one that creates an environment. If your brand is mass market, make your homepage feel like mass market. If your brand is niche, make it feel like niche. The right target audience will be drawn in on a website’s appeal, just like the right people are always drawn to those fashion brands that seemingly are out of the mass market because of how avant garde they are. Explore the image of your brand and stay true to it in order to make things happen. A good following can only be made when there is enough content in your brand, and that content appeals to whomever your target market is.
2. Make sure your content is better than the other website is offering. Face it: even when you are niche, there will always be a direct competitor that will try to steal your thunder. Don’t let that happen. In order to do this, here is a good differentiator: quality, unique, people-interest stories that’s uniquely your brand. SEO Dubai says that you’ll need better stories in your brand for this. How do you do this? Make sure you have a good content writer or writers for that matter.