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Web Design: What To Know Before Choosing An Expert
30 April 2015 | Domains and Hosting
When it comes to building and maintaining a website, there are three types of experts you’ll be working with: designers, developers, and internet marketers. Although ‘developer’ is usually used as a general name for all three experts, their jobs are quite different.
Designers, as the name suggests, design the physical appearance of the website. This includes layout, graphics, text, and navigation. Developers then implement code into the design to make it an actual, functional site. Once it’s finished, internet marketers make your site visible by increasing traffic to it through search engine optimization.
This article will focus on the first of the three; the web designer.
While we all try to be optimistic, the fact of the matter is that the internet is flooded with literally millions of websites to choose from. While you may have the best product or service to offer, people are going to want the one that is aesthetically attractive. Your website is your face on the web, which is why it’s important to know what to look for when you hire a web designer.
Know what you want
While it may seem tempting to just let the designer take care of it everything, don’t. Even the best designers can’t read minds, and they’ll waste time and effort guessing what you want them to do. Give them as many details as you can or do your best to describe what theme you want or what message you want to send out.
Don’t hire the first promising candidate
Even if you are working under a time limit, for whatever reason, don’t hire the first promising candidate you meet. Finish all interviews and review all portfolios before you make a decision. There are a lot of factors to consider when it comes to choosing a designer. Just because they know how to make a good first impression, doesn’t mean they’re the best choice for your company.
Experience versus recommendation
While a thick portfolio seems like the best thing prospective designers can bring to the table, a longer reference sheet is better. If you’re going to choose anything over experience, choose reference and recommendation.
If the designer was recommended to you by someone you trust or at least know, it means their previous employer was significantly impressed. Hiring someone who was recommended is like an assurance statement that the designer is going to do a good job. They’ll work twice as hard to make sure they don’t disgrace the name of the one who recommended them.
Do a research of your own
Don’t hire web designer based on what they tell you alone. If you want to make the best possible decision, make an informed decision. Check their previous clients’ websites to see snapshots of the designers previous work for yourself. Do the websites appeal to you? Do they speak of a sufficiently talented designer?
Learn as much as you can about this person you’re trying to hire. Check their LinkedIn or Facebook, relevant forums, and so on. This is a great way to find possible red flags and deal breakers the candidate might not have been willing to tell you about themselves.
Overall, knowing how to hire a web designer – particularly the right one – may be a little tricky. But once you get the hang of it, the end result will be definitely worth it.