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The High Necessity in Optimizing Call to Action for Your Website
13 November 2014 | Web Development
A lot of people ask, what is the sole purpose of a website? Is it to entertain? Is it to provide information? Is it to express business opportunities? These questions can all be answered by a yes depending on the true nature of your site but they all boil down to one purpose – generating income. A website is created to generate income as the World Wide Web has become an effective form of a business avenue.
Newspapers, radios and television sets still exist but interaction is not really practiced on those mediums. With the internet, website development in Dubai is focused on accentuating interactions of business minded people. It’s a form of exchange between two goal focused group of individuals that wish to create a unified form of trade and that’s the reason why optimizing a site’s Call to Action is highly essential.
No, we’re not referring to the dirty and inappropriate kind. What we do mean is you practice a direct Call to Action. Forget about going vague. You’d want to be clear to this as much as possible. Get your visitors to participate on something highly engaging and offer them instructions on what you want them to do as exact as you wish them to.
For an instance, when you’re urging them to subscribe to your newsletter, don’t just put “your email address here!” Instead, go with the direct approach which says “Subscribe to our newsletter here!” Common website designing services Dubai are now anchored to direct selling and this helps them set their visitor’s expectations on why they are typing in their email address.
Reduce security breach
When transactions are involved in the final engagement process of establishing partnership with a visitor and turning them into an avid subscriber, it’s common for a site to be asking for the customer’s credit card information. Here is where things get a tricky because this part is high risk on the other side of the dealer’s end ergo, the subscribers.
Sharing credit card information could lead to awful fraud and spam cases. You would understand why they get edgy at this point but every website designer Dubai expressed that you do you your best in guaranteeing security to your customer with your website’s output. Offer extra stuff and money-back guarantee. Let them know that the information they give you will be in safe hands.
Make them standout
Lastly, this is the most obvious and the biggest must you have to adapt for your site. The Call to Action should really be presented differently on the site. Showcase it as the most obvious part of your site. Most web design companies in Dubai do this in order to increase the urgency of its purpose. They design in with a different color or a different typeface. They really see to it that the visitor wouldn’t overlook it.