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The More Effective Color and Accessibility Guide
26 January 2015 | Web Design
We all understand how significant color is in the lengths of having an effective design but what happens when your visitor is deprived of such gesture? Do you just leave it be or do you find a way to make it better for him? The answer? Of course, choose the latter. As surveys, statistics and research have shown, about 10 of the accounted visitors in your website, one of them is bound to be color blind. Now that you’re aware of this fact, your next course is simple – you adapt.
In every web design company Bahrain, they take absolute heed in knowing that color blindness doesn’t pertain to the total absence of color in a person’s perception. Being color blind basically means a decrease in one’s ability to distinguish specific hues and know their difference from one to another. This is actually a common occurrence for men more than women.
Being aware of such, you should now understand that creating a website through your usage of color alone will not be that effective all the time. To put things simply, color should not be used as the only means of conveying information, indicating an action, prompting a response, or distinguishing a visual element. Remember that creating websites have that one goal and it is to connect with as many users as possible – that includes the ones who have difficulty in specifying the colors that they see.
Make the color accessible
No matter what, follow the simple guidelines that state text and images of text should have a contrast ratio of at least 4.5:1. On that, the large-scale text must have a contrast ratio of at least 3:1. However, all other elements like logos and incidental text have no contrast requirements whatsoever.
If the background or the letters vary in relative luminance (or are patterned), the background around the letters can be chosen or shaded so that the letters maintain a 4.5:1 contrast ratio with the area immediately behind them, even if they don’t have that contrast ratio with the entire background.
Apply color association
People who are associated with writing e-commerce listings sometimes forget including colorific terms in their contents. This may not really be the scope when you hire a web designer but they can certainly help in the announcement of distinction in the colors used in the website. If you intend to use images for items with color variations, always reference the name of the color in the description.
Don’t rely so much on color – specific instructions
Majority of web designing do their best to avoid giving out color – specific instructions because of two reasons. The first is they wouldn’t want their clients to think that their inferior and second is that they wouldn’t want their clients to think of themselves as inferior. When it comes to promotion, highlighting inferiority is not a good way to make things happen for your website. You should aim to encourage and not the opposite of it.