Understanding The Psychology of Color And It’s Positive Contribution To Web Design

19 April 2016 | Web Design

Web design needs to achieve several things in one blow. It needs to look good while making sure that navigation is clear and it stands out amidst the crowd. Web design also takes the responsibility of secretly urging each visitor to do specific actions that site owners see as their ultimate goal.

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Since web design involves color coordination, designers should understand the psychology of color. Through conceptualizing the psychology of color, it will generally help towards your website fame since it triggers the attention and emotion of prospective clients.

A recent research was conducted by the Seoul International Color Expo states that 92.6 percent of site visitors take into consideration the importance of visual factors before actually acquiring the products and services offered by the site. The said researched reveals that 62% to 90% of people base their purchasing decision on the colors alone. So it is just right to dig more upon the significance of colors to your website.

Where Should You Exactly Use Colors?

  • Pop-ups
  • Call-to-Action Buttons
  • Borders
  • Web Banners
  • Headlines
  • Background Hues

How To Choose The Right Color For Your Site

According to a study conducted by University of Loyola, Maryland, about 80 percent of brand recognition is induced through colors alone. Each emotion is represented by different colors. As a web designer, you should know the right color to capitalize on. When choosing the right color, you should choose the ones that precisely expresses the company itself. If you’ve noticed the log-in page of both PayPal and Facebook, you’ll notice that they chose to use shades of blue. This is not just coincidence, it has something to do with the psychology of color. Blue promotes trustworthiness.

10 Most Used Colors of Internet Marketers in Middle East and Their Meanings

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Red

For Middle East countries: Red induces danger and caution. Some people even consider it as the color of evil.

Around the World: Red is a sign of good luck and prosperity.

Orange

For Middle East countries: Orange represents mourning and lost.

Around the World: Orange is considered as the color of gluttony.

Yellow

For Middle East Countries: Yellow represents happiness and prosperity.

Around the World: Yellow represents money and in most countries only high rank officials wear yellow.

Blue

For Middle East Countries: Blue represents safe and protecting. The color is mainly associated with Heaven and immorality.

Around the World: Blue is considered the safest color among the entire global audience.

Green

For Middle East Countries: Green signifies strength, wealth, fertility and luck. It is also strongly associated with Islam.

Around the World: Aside from money, Green also symbolizes jealousy and the color of military across the world.

Purple

For Middle East Countries: Purple signifies wealth and a definition of virtue.

Around the World: Purple signifies sacredness.

Pink

For Middle East Countries: Pink signifies femininity.

Around the World: Most countries around the world, painted their holding cells with pink to basically stimulate calm.

Brown

For Middle East Countries: Brown symbolizes comfort and Earth.

Around the World: Brown is considered a neutral color.

Black

For Middle East Countries: Black symbolizes mourning and rebirth. It is also associated to mystery and evil.

Around the World: Most cultures around the world associates Black to magic.

White

For Middle East Countries: White symbolizes purity and sometimes, mourning. But in Iran, White signifies holiness while in Egypt, only high ranking officials can wear white.

Different colors associate different meaning in different countries. For web designers, it is better to consider different aspect of culture so you can properly put down the right color combination so to positively meet the expectation of prospective customers.