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5 Important Benefits of Hiring a Web Design Company
20 January 2015 | Web Design
When you look through an online marketing firm’s website, you’ll find they often include graphic design in their services, in some way or form. But have you ever wondered why this is an important aspect of any marketing campaign, especially an online one?
In marketing today, graphic design isn’t just about logos, which nowadays are optimally the most effective way to deliver your company’s message – without actually saying anything. Not to mention a really good logo will make it easy for people to remember you.
As hinted at above, logos are just a small aspect of graphic design, particularly in Internet marketing. It actually includes web design Abu Dhabi – how your site looks and feels, overall. Anything you include on marketing material you’ll be sharing through social media. This last, plus great graphic design, are two of the best ways to make sure you grab and hold on to your target audience’s attention.
Here are several other ways you’ll profit from hiring the best web design company Abu Dhabi for your online marketing needs.
1. Better visibility. You want to stand out from the competition, without being too ‘loud’, or you might not come across as sincere. But with just the right amount of uniqueness, potential clients will be more likely to stay on your site to find out more, meaning higher conversions.
A hire web designer who knows how to combine good design with code that’s easy to crawl, effective link locations, and other search engine optimization methods will increase visibility, too. This will make it easier for people to find you, rather than your competitors.
2. More trust. A well-designed logo and other marketing materials that use graphics will help to send the message that your firm cares about the consumer, not about making money. This helps to foster a higher level of trust, which is is essential in retaining clients, who then associate your brand with products they need. They then won’t mind spending money since buying from you benefits them.
3. Better user experience. Effective graphic design helps potential customers instantly understand your business. This is important since today’s Web users have short attention spans, so the more time it takes to get info they need, the less likely they are to stay put. In general, good graphic design goes a long way in making the whole experience smoother.
4. Consistent look. Professional designers will help make sure your site doesn’t render differently on a different browser. Without this consistency, you might be alienating a number of users, which would of course include potential paying customers.
5. Improved image. If you’ve been using the same logo for more than 5 years, or your logo is simply your company name in big font and vibrant colors, it may be time for a redesign. A simple change in color can have a big impact on your company’s image – whether it looks outdated or fresh, and whether or not it draws customers in.
The use of initials and, say, a symbol hidden in the white spaces, can be highly effective, and make your brand appear improved. That way, your products don’t have to undergo any improvements and testing (this can delay your marketing schedule). Instead, your logo gets redesigned, and people will see it in a new light.