6 Wonderful Attributes of Mobile-Friendly Websites

14 April 2015 | Web Design

With the popularity of smart phones and tablets, more companies and organizations are joining the race towards creating websites that are just right for these techie gadgets. According to industry experts, the mobile marketing industry is expected to become a $2.5 billion dollar niche by 2014-2015. And with more consumers using their mobile devices to shop or do research, wouldn’t it be wise to create a mobile-friendly website? Here’s a look at a few of the major characteristics of mobile-friendly websites.


1. Improved Pixel Size


website mobile friendly

Most of today’s smart phones have higher resolutions, which make mobile web design quite tricky, since they’ll need to define the elements in pixels which are 1/72 inch wide. Mobile web design experts say that the default font size should be at least 14 px. And even though some say that 14 px is quite big, most designers agree that it’s the right thing to do, although it would be okay to go smaller (like 12 px) on very precise labels for forms.


2. Uncomplicated Navigation


While laptops and tablets are able to handle a full website, smartphone screens are quite small, and are of course very limited in terms of space. Thus, mobile web designers are creating websites that provide users with a completely different, and more relevant, user experience.


And since there’s no mouse to help smartphone users navigate their way around a website, mobile users often need to make do with either a keypad or touch screen. With limited or no space to show the site’s navigational elements, expert web designers generally include a link to view the mobile page.


3. Reduced File Sizes


When smart phones and mobile devices are not using Wi-Fi to browse the Internet, they normally rack up a lot of megabytes on a user’s data plan (which usually has a monthly limit). That’s why today, web development Egypt experts have reduced the file size and dimensions of the interface and content components, to make downloads faster, and not eat up the mobile user’s monthly data transfer allocation.


Today’s crop of smartphone, web designers have also removed a lot of unnecessary items, from codes to comments, optional tags and more, to considerably speed-up things.


4. Lighter Mobile Content


Because smart phones have smaller screens, and smaller data storage systems, today’s mobile web designer Egypt experts have considerably cut down on images that very much presentational, and have also removed unused or unnecessary CSS and Javascript.


5. Flexible Layouts


Because smartphone and mobile browsing is considered a very fluid environment, mobile-friendly websites today come with flexible layouts, as compared to fixed-width layouts. By specifying the website’s width, and letting it naturally fill-up the available space, the website is easily adapted to the mobile-viewing environment.


6. Single-Column Layouts Are Used


While today’s smartphones are much larger, and more advanced, than their early counterparts, what’s sad is that they’re still not large enough to support more than a single column layout, especially when displaying content.


Single-column layouts generally utilise the entire width of the screen, and thus avoid the need for users to move back and forth, or zoom in. This format also allows content to easily expand down the page instead.


There are many approaches to building a mobile-friendly web presence. These include creating responsive pages, Using stuff like RESS, Adaptive and Dynamic serving, using different URL’s and more. By working with experienced and proactive web design Egypt experts, building and optimizing the mobile website for both users and search engines should be a quick and hassle-free process.