3 Tips for Easier Graphic Design and Web Design

17 March 2015 | Web Design

In marketing, whether traditional or online, the end goal is not just to tell as many people as possible about a company, product, or service; that’s only part of it, in fact. The real goal is to get that entity or product recognized by many.


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Given that, some of the traditional marketing concepts will no doubt be carried over to online marketing, if they haven’t already been. Just as with a traditional marketing campaign, online marketing hinges on several things, including good – if not great – graphic design Abu Dhabi.


Considered part of visual communication and communication design, graphic design combines typography, page layout, and visual arts in order to convey a message or an idea. Since graphic design can be used on packaging, websites, and even in social media posts and in web design UAE, it’s easy to see why it’s an integral part of marketing.


Recent years have seen a rising need for companies to build their online image, and with it, a rise in demand for great graphic designers. Some establishments take to hiring freelancers specializing in design, while others hire a web design company Abu Dhabi, to handle not just their site, but all the designs that may be involved. Either way, the fact remains that there is a large pool of talent to dip into.


Still, design can still be either hit or miss, so whether you work with a company looking to update their logo and the overall look of the website, or you’re the graphic designer who’s just been hired, you’ll want to keep a few tips in mind.


1. Strategize and brief. Just as sports teams have a coach who strategizes plays and tactics to increase their chances of winning, you can’t start the creative process without knowing the end goal and without a strategy in place. When both parties know the strategy, they’re more likely to be able to agree on a concept, and later on the final design.

2. Do your research. This goes hand in hand with the first tip. To put together the brief that will form the basis of your strategy, you’ll want to know as much as you can about the company. The history behind the company name, for instance, can be a treasure trove of inspiration for ideas.


Company practices, the overall personality, and even the target market can also be a springboard for your brainstorming, so don’t disregard anything. You should be familiar with the information, but not to the point that you memorize every single detail, or you may find yourself overwhelmed.


3. Don’t stop at the logo. Sometimes, putting together some shapes into a cohesive, easily-understood design isn’t enough. Maybe you need to find a truly unique font, or the logo needs a memorable mascot to accompany it. Whatever it is, use what you know about the company to help pull together these ‘extras’.


However you go about it, also remember that the company’s website should reflect the feel of the logo, so that would need tweaking as well. Whether it’s changing the gradient background for a photo background showing the new mascot, or exchanging the header for one that mimics the logo design, go the extra mile to show not just cohesiveness, but consistency.