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SEO Services Dubai: 3 Ways to Successful Content Marketing
11 February 2015 | Online Marketing
The Internet certainly has given small businesses a better chance to compete with bigger names, in whatever area of business they happen to be in. However, being online is only the first step, and though it may seem a bit difficult, it certainly isn’t insurmountable. By now, you already know – and people may have mentioned it every so often – that earning a profit is an important part of success.
However, before you can get to that stage, you still need to pass through the one that comes after starting a business: building a client base. This can actually be considerably harder to achieve, compared to putting together a website.
Fortunately, hiring a company that offers SEO services Dubai can help you through both pulling the website together and publishing it, and building your client base, be it local, national, or international. The main reason for this is, as a small company, you don’t want to make the mistake of using outbound marketing to spread the word about your firm. Instead, what you need to do is to focus on inbound marketing that will enable your target to find you easily. TV ads are an example the former, while Facebook posts are an example of the latter.
In order to engage in successful inbound marketing, you’ll need a good pool or resource of content, and an SEO company in Dubai will be able to provide you with just that. This method of using content to acquire new customers and retain old ones is considered the best tactic to use, especially if the company is still starting out. It takes time to create high-quality content you’re sure will draw in your target, but it’s worth the wait, especially when it proves extremely effective.
First, though – what is content marketing? Simply put, you need to create content, such as a blog post, and share it freely on the Web in order to attract prospective clients and ultimately convert them into paying customers. It’s a way to interact with your customers, outside of the business setting, to let them see the company’s ‘personality’ behind the products and services.
There are just some things you need to remember, even if you’re working with the top SEO company in Dubai.>/strong>
1. Know your market. It isn’t enough to simply write about your company’s services or products, or about things you happen to be interested in. In content marketing, you need a platform to build on, and the cornerstone of that is whatever interests or engages your market the most.
2. Consolidate the writing. If your content has been sitting around for a while, and you’re not sure what it is, exactly, that catches visitors’ interests, take a step back and look through all of it to find the ones that are most popular. Take what’s in these pieces of writing and pull them together into a content landing page or two, where you can focus your calls to action and other copywriting efforts.
3. Build it up. Once you have your marketing platform and cornerstone, use those to create content that will attract a wider audience, while retaining your current one. Make it readable, interesting, useful, and be sure to use a unique headline or title. These will make sure the content is worth reading.